Virtual experience XR

In March 2021, the listing of roblox enabled metaverse to detonate the market, with a market value of nearly $40 billion, which completely opened the imagination space of the "metaverse" industry. Metaverse includes 5g, AI, blockchain, content production and other elements. Its core is to continuously optimize users' digital life experience through the continuous iteration of virtual experience XR (extended reality), XR technology and equipment; Digital services based on XR will continue to penetrate around various scenes, bring breakthroughs to the subversive and immersive meta universe digital life experience, and become an important carrier to open the meta universe era.

The development path of the meta universe includes two directions

XR refers to the combination of reality and virtual through computer to create a virtual environment for human-computer interaction. It is the general name of VR (virtual reality), AR (augmented reality), Mr (mixed reality) and other technologies.

Virtual reality is the key feature of the meta universe, which is reflected in six core elements, including immersion, virtual identity, digital assets, real experience, virtual reality interconnection and complete social system. In the future, the development of the meta universe, on the one hand, from reality to virtual, realizes the digitization of real experience, on the other hand, from virtual to real, realizes the authenticity of digital experience.

From real to virtual: Based on the imitation of the virtual world to the real world, the digital experience of real life is enhanced through the construction of immersive digital experience, emphasizing the digitization of real experience. In the era of mobile Internet, the virtual world is mainly established in 2D forms such as text, pictures and videos. In the future, in the era of meta universe, the real physical world will be digitally rebuilt in the virtual world and a fully virtualized parallel world will be established.

From virtual to reality: transcending the imitation of the real world and self creation based on the virtual world can not only form a value system independent of the real world, but also have an impact on the real world, emphasizing the realization of the authenticity of digital experience. For example, the augmented reality game Pokemon go helps the brand to attract consumers' attention and realize the driving effect of digital experience on real consumption by setting the way of linkage with the brand and issuing Limited shopping vouchers in specific places.

Application imagination - XR devices will build a new world

XR, it will create a world where virtual and reality are completely integrated. In this world, people are completely centered. You don't need to make a choice between the real world and the digital world, and switch between virtual and reality anytime and anywhere; It supports you to transcend space, summon objects and devices at will, and enlarge your perception, memory and cognition to a superhuman level. It will completely subvert the way of human-computer interaction, completely natural, completely according to the needs of the scene, and even make you feel the existence of interaction, so as to truly achieve anytime, anywhere and everywhere.

Work scene: wearing a helmet, the physical concept of the office is no longer needed in the work, and all work can be completed through the virtual environment. In the virtual world, we have realistic work stations, more high-end and diversified display devices, and a highly customized working environment. All meetings can be completed online without any time-consuming offline commuting. Just one meeting invitation can create a "face-to-face" immersive experience with customers and colleagues.

Educational scene: learning will be presented in a new way. The online of educational resources can make all students enjoy the best quality educational resources to the greatest extent. The diversification of presentation methods in the virtual world also enriches the teaching content. For example, in chemistry experiments, students can observe the changes of chemical reactions closely through ar glasses. In foreign language learning, they can "face-to-face" experience the interactive dialogue with native speakers. In literature learning, they can truly restore the text content through digital means, and completely turn education into an interesting, efficient, interactive and personalized behavior.

Life scene: in spare time and after-school life, VR can bring more colorful functions. The social environment built by the virtual world can allow people to hold parties with friends anytime and anywhere, drink a toast, and have a cordial conversation with relatives far away from home. Games and film and television works will also greatly enhance their interactivity and expressiveness. In the future, XR will integrate all information, social, information and entertainment resources, no longer need independent devices such as TV, game console, computer and e-book, and can easily obtain any required content in the world built by XR, And in this process, it will greatly reduce the cost of equipment purchase and replacement: XR only needs to pay the software usage fee to buy virtual large screen TV, rather than installing expensive physical machines in the living room.

Medical scenario: XR will have extensive and in-depth application scenarios in the medical field: future medical surgery will rely more on AR equipment and technology. Virtual images and real surgical scenes will be superimposed to provide the best scheme push and operation support for real-time diagnosis and treatment, significantly reduce the diagnosis time and optimize the diagnosis and treatment effect; In the future medical training scene, AR holographic image may become the protagonist of training, greatly improve the communication efficiency between doctors and realize the effective replication of medical resources.

XR industrial investment is at the right time

From the perspective of regional markets: capital takes the lead in overseas markets and leads the global warming trend. From 2018 to 2020, domestic capital still showed a slight decline. In 2019, the market was mainly boosted by the 100 million yuan financing completed by liangfengtai, sandbox, digital Kingdom and iqiyi intelligence. In 2020, only 2.1 billion yuan of financing M & A was completed, a year-on-year decrease of 58%. Influenced by the warming sentiment of global capital, China's XR financing also ushered in a recovery in 2021. Whether it is the huge financing of iqiyi VR of hundreds of millions of yuan or the round a financing of lipai Guangjing of tens of millions of yuan, it indicates that the industry is moving towards recovery.

From the perspective of investment direction: at present, the global capital is concentrated in the two industrial chains of hardware and application: in terms of hardware, the capital pays more attention to AR glasses and optical devices; The application link focuses on education and training, medical health and solutions. Investment opportunities in the whole industry chain of hardware, software, content and application have emerged. XR industry includes four industrial chain links of hardware, software, content and application, and each link includes multiple sub links. There are many links in the whole industrial chain, and all links blend and link with each other. The overall development and prosperity of XR industry requires the coordinated growth of various industrial chain links and ecology.

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Article data source: Deloitte