The consumption sector has ushered in favorable policies again.

On September 19, the Ministry of Commerce and other nine departments on strengthening the expansion and upgrading of the construction of the urban quarter-hour convenient living circle (hereinafter referred to as the notice). The notice proposes to encourage the application of advanced technologies such as big data, artificial intelligence, and the Internet of Things, and develop smart stores, AI canteens, self-service vending machines, self-service cabinets, unmanned digital terminals, etc.

The focus this time is: to make the life circle smarter and more convenient.

The latest data shows that the total retail sales of consumer goods (simply put, the total amount of things everyone buys) increased by 3.4% year-on-year in August, and the consumer market picked up steadily. In particular, "trade-in"-related goods, such as new home appliances and new cars, are selling particularly hot, and retail sales continue to grow rapidly.

These policies not only make everyone "willing to buy", but also promote enterprises to "build well", achieving two benefits: stimulating consumer demand (it is more affordable for ordinary people to replace with new ones); Promote industrial upgrading (enterprises upgrade technology and improve products).

It also shows that the state is making great efforts to support consumption, so that consumption can truly become the "main engine" of economic development.

By 2030, achieve "100 cities and 100,000 circles"

This "Notice" has set a new goal: by 2030, to achieve "100 cities and 100,000 circles". Specifically, 100 cities were selected across the country as pilots for the "quarter of an hour convenient living circle"; Each city will build multiple living circles, and a total of 10,000 convenient and easy-to-use living circles will be built.

These living circles should achieve a reasonable layout, and you can buy vegetables, get a haircut, and pick up express delivery within 15 minutes of going out; The store has a complete range of daily life; Good service, excellent environment, and the use of smart devices (such as self-service, unmanned sales); The management is standardized, and businesses and residents coexist harmoniously.

It is also necessary to create characteristic blocks: build 500 "silver golden streets": specially serve the elderly, such as canteens for the elderly, health stations, and facilities for the elderly; Build 500 "children's fun parks": it is convenient for children to play, learn, and take care of them, so that parents can feel more at ease.

The ultimate goal is to upgrade more ordinary living circles to high-quality living circles, with resident satisfaction reaching more than 90% and chain brand stores accounting for more than 30%, making services more standard and reliable.

Use technology to make life more convenient

The "Notice" proposes to make the convenient living circle "smarter and smarter". How to do it? It is to use big data, artificial intelligence (AI), Internet of Things and other high-tech to develop: smart convenience stores (automatic settlement, face payment); AI canteen (robot stir-frying, intelligent cooking); self-service vending machines, express delivery self-pickup cabinets; various unattended intelligent terminals

At the same time, it is necessary to build a "smart service platform for the convenience of the people's living circle", which connects supermarkets, vegetable stores, maintenance points and other merchants at the doorstep to realize: online and offline connection (such as mobile phone ordering, downstairs pick-up); accurately matching supply and demand (where there is a shortage of stores, the platform can know).

Several practical "smart maps" will also be promoted. Convenience guide view: one map to understand what stores and services are around; network dynamic map: show which stores are open and how the business is in real time; "small repair and repair" map: quickly find convenient stalls for shoe repair, key distribution, and sewing clothes.

Through big data analysis, where there is a lack of shops or services, it will be accurately rebuilt, so as not to let residents "break their legs".

Promote the construction of a "quarter of an hour convenient living circle"

The "Notice" requires that when comprehensively promoting the construction of a "quarter of an hour convenient living circle" in pilot cities, it is necessary to start from practical problems and focus on those places with insufficient supporting facilities: old communities (old facilities and few services); industrial parks (it is difficult for office workers to eat and shop); urban-rural interface (services cannot keep up); county communities (relatively weak resources).

For these places, it is necessary to increase construction efforts and boldly innovate in policies, management methods and operation models, so that convenient services can be truly implemented.

At the same time, it is also necessary to integrate the "convenient living circle" with other life service circles to achieve "one circle for multiple purposes".

Combined with the elderly care circle: convenient for the elderly to care for the elderly and children to take care of them;

Connect with the shopping service circle: grocery shopping, haircuts, and maintenance;

Connect with the 15-minute fitness circle: you can exercise at your doorstep;

Linkage with the cultural and entertainment circle, employment service circle, and health and medical circle: medical treatment, leisure, and job hunting are not far away.

Instead of only building a few stores, it is "packaged and integrated" with various life services, so that residents can get food, housing, transportation, maintenance, medical care, entertainment and other big and small things within 15 minutes of going out, making life more worry-free and convenient.

Expand the supply of venue facilities

In order to make the convenient living circle truly land, the "Notice" proposes to increase policy support, especially to solve the problem of "where to open a store and build a service point".

1. Build enough community service space
Clear requirements: For every 100 households, the community should be equipped with public service facilities of no less than 30 square meters (such as convenience stores, childcare points, maintenance stations, etc.), and should not be "short of land and less housing"

2. Revitalize existing resources and change "idle" to "useful"

make use of the existing warehouses, stores and other circulation facilities of supply and marketing cooperatives and transform them into convenient service points; promote the transformation of idle or inefficient houses and venues of state-owned enterprises, government agencies and institutions; after approval, priority will be given to the construction of supermarkets, vegetable stores, elderly care and other livelihood service facilities.

It is not necessary to demolish and build, but to "vacate the cage for birds" - transform empty and poorly used old houses and old sites into convenient service points needed by the people, so that resources can be alive and used.

Increase financial and insurance support

The "Notice" also proposes to "add money" to the construction of convenient services, increase financial and insurance support, and make it easier to get funds for good projects. How to do it?

1. Let convenience facilities also "go public for financing"
Encourage projects close to people's livelihood, such as community commercial complexes, neighborhood centers, vegetable markets, and department stores, to issue "infrastructure REITs" (pronounced "Ryze"). This is a financial instrument that turns real assets into investable shares, which can involve more social capital and help projects be built and operated better.

2. Make good use of the 500 billion yuan "big red envelope"
The country has set up a special reloan of 500 billion yuan to support service consumption and pension. The policy clearly states that it is necessary to make full use of this money to guide banks and other financial institutions to give priority to loans for convenient service projects.

3. Loans can also "save interest"
Implement the loan discount policy of service industry operators - simply put, the government helps you subsidize part of the loan interest, so that you can borrow money cheaper and operate more easily.

Not only to build well, but also to keep up with the funds. Through the combination of "financing + loan + discount", convenience stores, vegetable markets, and childcare centers can also receive "big support" for "small and beautiful" people's livelihood projects.

Jingtai Observation: The construction of this "quarter of an hour convenient living circle" seems trivial, but it is a "micro-revolution" related to the daily happiness of 1.4 billion people.

As an investor, you can shift from "grand narrative" to "micro insight". The real long-term opportunities are often hidden on the road that everyone walks every day.