On August 22, the executive meeting of the State Council released a series of policy signals not to engage in "flood irrigation", but all of them were "practical and hard moves". Premier Li Qiang presided over an executive meeting of the State Council to listen to reports on the implementation of large-scale equipment renewal and consumer goods trade-in policies; study the release of sports consumption potential and further promote the high-quality development of the sports industry; deliberated and approved the "Three Norths" Project Master Plan; Deploy and carry out special rectification work on the safety production of marine fishing vessels.

|300 billion "trade-in" funds are in place, but those who "gather wool" should be careful

In the big game of "trade-in", the country has prepared "ammunition". This year's total of 300 billion yuan of ultra-long-term special treasury bond funds will be used in four batches to support equipment renewal and consumer goods trade-in. At present, the first three batches of 207 billion yuan have been issued, and the fourth batch of 69 billion yuan will be in place in October and will be completed by the end of the year.

The money was smashed down with real money, but the state emphasized this time: subsidies can be available, but "cheating" and "arbitrarily subsidizing"? Absolutely not!

What's the problem? "Rise first and then make up" and "bundle sales" are a routine. Is "trade-in" a way to save money? Some merchants don't think so. Recently, audit reports in Beijing, Hunan, Hainan and other places have exposed a number of "riotous operations": "rise first and then make up": the original price of a commodity is 3,000 yuan, but it quietly rises to 3,500 yuan, and then you are asked to "receive a subsidy of 2,000 yuan" to buy it back. It seems cheap, but it is actually a routine.

In the face of chaos, the National Development and Reform Commission and local governments have begun to "shine their swords": the National Development and Reform Commission has made it clear that it will monitor the price of goods participating in the trade-in in the whole process to prevent "overt supplementation and hidden rise". Hainan and other places have carried out special inspections, focusing on cracking down on false original prices, forced tying, false publicity and other behaviors. Enterprises and individuals who fraudulently obtain financial subsidies must not only recover funds, but also be included in the credit blacklist, and in serious cases, they will be held legally responsible.

In a word: The state issues "red envelopes to benefit the people", not "loopholes" to exploit loopholes for you.

Strengthen policy support such as finance, taxation, and finance

For the implementation of the "two new" policies, the executive meeting of the State Council made it clear that it is necessary to further strengthen fiscal, tax, and financial support, innovate consumption and investment scenarios, and comprehensively implement policies to release the potential of domestic demand. This is not a slogan, it is a real money "combination punch" that is landing.

Policy "three consecutive strikes": from "supplementary purchase" to "supplementary cost". In the past, we were familiar with the "national subsidy", which was to directly issue consumption vouchers and give subsidies for renewals. Now, the policy has been upgraded and three heavy punches have been punched:

1. Financial discount on personal consumption loans

You take out a loan to buy electronics, cars, and smart homes, and the government pays some of the interest for you. It is equivalent to a "monthly payment discount", with a lower threshold and less pressure.

2. Loan discount for service industry operators

Small and micro enterprises such as restaurants, gyms, barbershops, and homestays can also enjoy interest subsidies for loan expansion or equipment upgrades. Let "small shopkeepers" dare to invest and develop.

3. Use in conjunction with the "trade-in" subsidy

The Ministry of Finance has made it clear that these two discount policies can be enjoyed at the same time as the existing "replacement subsidy". For example, if you change to a new energy vehicle, you can not only receive a subsidy of 10,000 yuan, but also enjoy an 80% discount on the loan interest rate - double benefit.

The Ministry of Commerce also stated that in the second half of the year, as these policies continue to be superimposed, the vitality and potential of China's super-large-scale market will be further released.

Why is the focus now on "service consumption"? The supply of high-quality services is now too little. What we lack is not goods, but good services: high-quality community elderly care, professional family parenting, high-level cultural entertainment, and convenient health management. The benefits of developing service consumption are not just as simple as "spending money":

Solve employment: The service industry is an "employment sponge", and a gym can feed more than a dozen people such as coaches, front desk, cleaning, and operation. Improve the sense of gain: A fine dinner, a professional physiotherapy, and an immersive performance bring happiness far beyond "buy, buy, buy".

Drive income growth: more employment, more stable income, and consumption will naturally come up - forming a positive cycle.

Sports consumption is quietly becoming the main battlefield of a new generation of "consumption upgrading"

The executive meeting of the State Council specially studied and deployed: to release the potential of sports consumption and promote the high-quality development of the sports industry. This is not a simple shout of the slogan of "national fitness", but an all-round layout from supply, scene, industry and policy.

Jingtai is here to help you dismantle this big chess game of "sports economy".

Policy focus: walking on two legs - "supply upgrading" + "demand activation"

The first leg: make the "product + service" thicker

Increase the supply of sports products: not only sell sneakers, but also have smart sports equipment, wearable devices, and rehabilitation equipment. Enrich events: Support the implementation of diverse events such as marathons, e-sports, outdoor adventures, and youth leagues. Promote the upgrading of sporting goods: Encourage the transformation of domestic brands to high-end, intelligent and personalized. Improve service guarantees: such as sports injury rehabilitation, nutritional guidance, event insurance and other supporting facilities should keep up.

The second leg: make the "consumption scene" come alive

Expand consumption scenarios: Encourage the integration of "sports + tourism", "sports + night economy" and "sports + community". For example: ski resort + homestay, city night running festival, community fitness carnival. Encourage all localities to hold sports consumption festivals: issuing consumption coupons, discount promotions, points redemption, and stimulating participation with real money. Mobilize market forces: The government does not arrange for it, but guides enterprises, clubs and platforms to participate in the operation.

What the country wants to do is to change sports from "occasional movement" to "daily life".

Why is the focus now on sports consumption? Wang Yun, deputy director of the Xi Jinping Research Center for Economic Thought, said thoroughly: service consumption is becoming the core direction of residents' consumption upgrading. We used to fight for "what to buy", but now we pay more attention to "how to live". Sports is precisely the perfect combination of commodity consumption + service consumption + emotional experience. This consumption model of "integration of culture, sports and tourism" has huge space and strong stickiness, and is a growth engine that cannot be ignored in the next ten years.