Last week, Xiaomi held a press conference to officially release its first SUV car, Xiaomi YU7; At the same time, Xiaomi also released AI glasses, Xiaomi MIX Flip 2, and Xiaomi Pad 7S Pro 12.5 and other new products. After that, Xiaomi car concept stocks rose collectively. A-share Xiaomi auto concept stocks collectively rose, electrical alloy "20cm" daily limit, molding technology, Ningbo Huaxiang daily limit, Jintian shares, Sailun tires, and Huace Navigation rose in early trading, all above 4%.

In terms of Hong Kong stocks, Xiaomi Group's share price rose 8% to a record high at the opening today, and as of the close, the company's share price rose 3.6%, with a market value increase of about HK $53.2 billion (about 48.6 billion yuan).

The first SUV car

Xiaomi officially launched its first SUV car, the Xiaomi YU7, at the launch event. The car is available in three versions:

Xiaomi YU7: priced at 253,500 yuan

Xiaomi YU7 Pro: The price is 279,900 yuan

Xiaomi YU7 Max: The price is 329,900 yuan

In just 3 minutes after the pre-order opened, orders for Xiaomi YU7 exceeded 200,000 units, and it reached an astonishing 289,000 units within 1 hour. This speed is simply stunning!

The Xiaomi YU7 series is equipped with the Xiaomi Super Motor V6s Plus, the maximum speed can reach 22000RPM. The whole series uses an 800V silicon carbide high-voltage platform, especially the Max version supports a maximum charging rate of 5.2C, which means that it only takes 12 minutes to charge from 10% to 80% at the earliest, and you can travel 620 kilometers in 15 minutes.

In addition to this high-profile SUV, Xiaomi has also released some other eye-catching new products: AI glasses, which allow you to experience the charm of future technology; Xiaomi MIX Flip 2: a new generation of foldable screen phones, bringing more possibilities; Xiaomi Pad 7S Pro 12.5: Bigger screen, more performance for your entertainment and work needs.

Speaking of Xiaomi YU7, I have to mention its strong intelligent interconnection and ecological advantages. As part of the Xiaomi ecosystem, YU7 will not only connect seamlessly with other Xiaomi devices, but also enable more intelligent features through the Xiaomi smart home system. This all-round ecological integration is undoubtedly an important boost to the outbreak of orders for Xiaomi YU7

Lei Jun: Getting so many orders is far beyond imagination

In an interview, Lei Jun was very excited when talking about the pre-order data of Xiaomi YU7: "I am very excited to get so many orders, far more than I imagined before. During the on-site interview, Lei Jun kept a close eye on the real-time data on his mobile phone. When he saw that the number of orders continued to rise and quickly exceeded 10,000, he couldn't help but exclaim: "Oh my God".

Lei Jun also emphasized the importance of product quality and delivery speed: "We must do a good job in product quality and speed up delivery." "It's not just a requirement for the team, it's a commitment to the users.

On the same day, Xiaomi YU7 officially announced the price - starting at 253,500 yuan. According to Xiaomi's disclosure, within only 3 minutes of opening reservations, the Dading data with a deposit of 5,000 yuan exceeded 200,000 units; In one hour, it reached a staggering 289,000 units.

Compared with the data of the first car SU7 released before (4 minutes to break 10,000, 7 minutes to break 20,000), it can be seen that the first batch of sales data of Xiaomi YU7 is even more amazing.

Lei Jun revealed that in terms of pricing, "it only took the team 5 minutes to reach a consensus". Behind this efficient decision-making is the Xiaomi team's deep understanding of the market and products. In addition, Lei Jun also talked about Xiaomi's self-developed SoC chip Xuanhuan O1. He said the chip exceeded his expectations. He also revealed that the second-generation Xuanjie chip is preparing for car use, and may be applied to Xiaomi cars in the future. "I didn't expect it to be so good, and the second-generation Xuanjie chip will be considered for application in the car in the future."

Lei Jun also responded to the widely concerned "foundry" problem from the outside world: "Whether it is quality, manufacturing capacity or management, after all, after so many years in the manufacturing industry, everyone has a misunderstanding of foundry, most of Xiaomi's equipment is self-developed, if you don't have a little foundation, it is difficult to do a good job in manufacturing." ”

He emphasized that Xiaomi has a deep accumulation and strength in the manufacturing industry, and the so-called "OEM" is not simply outsourcing production, but based on strong self-research capabilities and strict quality control.

Xiaomi YU7: Fight at the invitation of Tesla

Lei Jun mentioned at the press conference that the release of Xiaomi YU7 was actually at the invitation of Tesla. "It doesn't matter if you can't compare, if Tesla dares to send a war letter, we dare to compare, Xiaomi is a company that does not admit defeat." This sentence fully reflects Xiaomi's spirit of daring to challenge and innovate.

At the press conference, Lei Jun deliberately compared the Xiaomi YU7 and Tesla's flagship SUV Model Y Differences: Cruising Range: The YU7 Standard Edition has an ultra-long range of 835 km, compared to the Model Y 242 km more; Battery capacity: YU7 is equipped with 96.3 kWh of lithium iron phosphate large batteries; Pricing strategy: Although the configuration is much more than the model Y, but the standard version of the YU7 is priced more than the model Y is 10,000 yuan lower (Model The price of the Y standard version is 263,500 yuan).

雷军强调，虽然小米YU7的配置超过了特斯拉，但在定价上依然保持了竞争力。这无疑是对消费者的一大吸引力。

Lei Jun also specifically mentioned the target user group of YU7: "YU7 is for those who cannot tolerate mediocrity and are always at the forefront of the times; It is also designed for those who carry responsibilities on their shoulders and still have a distant place in their hearts, and for those who still have stars and seas in their hearts in the fireworks of firewood, rice, oil and salt. ”

This emotional description not only highlights the high-end positioning of YU7, but also shows Xiaomi's deep understanding of user needs.

For investors, Xiaomi's press conference is not only a product victory, but also a successful demonstration of its intelligent ecological strategy.

The following points are worth paying attention to: intelligent interconnection: Xiaomi's ecological chain layout is becoming more and more perfect, and it may attract more users to join its ecosystem in the future; Technological innovation: Whether it is a super motor or ultra-fast charging technology, it shows Xiaomi's strength in technology research and development; Market reaction: Orders exceeded 200,000 units in just a few minutes, indicating that consumers' recognition of the Xiaomi brand is very high.