Foreign media reported on May 12 that it is reported that Apple is close to reaching an agreement with OpenAI to apply ChatGPT on the iPhone. The two sides seek to finalize the terms of an agreement to be used on Apple's next-generation iPhone operating system, iOS 18. Use the ChatGPT feature. Apple is also reportedly in talks with Google about licensing the use of its Gemini chatbot.

The all-new Siri will be announced at WWDC

Last week, Apple released a new iPad with an M4 chip Pro is amazing, the NPU neural network engine on the M4 chip can reach 38TOPS computing power, far exceeding the 18TPS of M2, but iPad The Pro audience is relatively narrow, so the M4 chip is just Apple's small "show of muscles", and the AI function update for ordinary consumers will be released at the WWDC conference on June 10.

Probably the most important update is Siri.

According to media reports, Apple is expected to unveil an improved Siri at WWDC, which is more conversational and versatile. Siri's underlying technology will include a new generative AI system that will allow it to chat instead of answering questions one at a time. With the release of Safari 18, Apple is expected to introduce a new Smart Search feature that gives users the option to generate a short summary of any web page on the current screen.

At the same time, Apple's built-in AI software is also able to analyze keywords and phrases in web pages or documents and generate short summaries containing only the most important information. According to people familiar with the matter, Siri will also receive a similar update, as Apple plans to integrate the digital assistant more closely with its built-in messaging app.

On iOS ChatGPT technology was introduced in 18

Craig, Senior Vice President of Software Engineering at Apple Federighi and John, Vice President of Artificial Intelligence Business Giannandrea spent weeks testing ChatGPT last year before realizing that Siri "looks outdated" compared to leading generative AI technologies.

After testing ChatGPT, Apple undertook "the biggest restructuring in more than a decade" to focus its resources on AI. After canceling the Apple Car project earlier this year, most of the engineers moved to the AI team. According to reports, Apple spends millions of dollars a day on R&D to iterate on Siri.

Apple executives believe that the large language model technology behind chatbots such as ChatGPT can enhance Siri's capabilities. Apple has reached an agreement with OpenAI to launch it on the new operating system, iOS ChatGPT technology was introduced in 18. Apple is also in talks with Google to introduce its LLM as well, but the deal has not yet been finalized.

The new Siri will run through edge computing technology

Internally, Apple is concerned that with the development of large-scale model technology, other smartphone manufacturers will incorporate more AI elements into their operating systems, making the iPhone look like a "dumb brick." In particular, AI technology called "agents," which can automate complex tasks such as making travel plans, taking taxis, and ordering food, is smart and convenient enough to overshadow many of Apple's apps in the AppStore.

At present, Apple does not plan to directly release a new chatbot to compete with ChatGPT, Claude, etc. According to media reports, Apple is focused on making Siri better able to handle user requests, including setting timers, creating calendar events and adding items to grocery lists, and the new Siri may also be able to summarize text messages, create GIFs with one click, and more.

In addition, Apple's technology path is very different from other chatbots in one important way – the new version of Siri will be based on edge computing technology rather than cloud computing, which means that it can understand context, complete conversations, and respond faster without the need for expensive data center costs.