On the evening of January 19th, Apple launched its first heavyweight new product of 2024, Apple

Vision Pro is about to officially start booking. This product is officially called "Ultimate" by AppleThe all-new product of "Entertainment Device", Apple announced the launch of its first hybrid reality (MR) head mounted display device, VisionBefore its release on February 2nd, Pro officially launched VisionPro App Store.

01 | In terms of hardware configuration for the strongest head display device: the crown in the upper right corner can be used to adjust the main screen and switch between real/virtual environments. The system is equipped with a dual chip processor that combines Apple M2 and the new R1. There are a total of 12 cameras, a LIDAR sensor, a TrueDepth camera, and an infrared floodlight around the headphones to ensure capturing hand movements in dark environments. On the screen side, it is equipped with a MicroOLED screen with 23 million pixels, and each eye will have a 4K display screen. The bilateral speakers of VisionPro also perform well in reproducing movie space sound. In terms of user experience: After wearing the headset, users will follow the system prompts to set up eye tracking, which is said to be faster and smoother than devices such as QuestPro. Hands, eyes, and voice can all interact, and the Eyesight function ensures that users are not isolated from the outside during use, allowing their eyes to "pass through" the device to the outside world. The vast majority of iOS apps can be found in Vision

Internally used in Pro, the newly launched Disney+App provides a immersive viewing experience in the virtual environment. By viewing and pinching the thumb and index finger, a virtual keyboard can be awakened. Although the experience is very novel, there may be difficulties and low accuracy in operation. Dana believes that this section is one of the most frustrating aspects of the presentation. In addition to experiencing basic app features, users can also experience Vision

The Pro comes with an immersive "meditation" function that allows for close encounters with dinosaurs. Apple has also launched an app called AppleImmersive Video, which provides 180 ° 3D videos and adds more new features to VisionPro.

02 | Apple launches Vision

The Pro App Store VisionOS App Store not only provides services specifically designed to leverage Vision

Applications designed for Pro functionality and also offering iOS applications - these iOS applications can be used in Vision

Run in 2D mode on Pro devices. For app developers, existing iOS applications can be directly ported to Vision

On Pro, there is no need for developers to take any action. However, developers can choose not to have their applications appear on VisionPro. With the launch of VisionPro's AppStore, it is expected that Apple will soon adjust the applications on the iOS App Store to display whether the applications are compatible with Vision Pro under the "Compatibility" section of its application list. According to Apple's previous announcement, the VisionPro app store will contain over one million applications, including productivity tools such as Keynote and Microsoft Office, video conferencing software Slack and Zoom, streaming application Disney+, and games such as Fruit Ninja and Sonic Dream Team.

03 | Developers and journalists will conduct early reviews. According to feedback from developers who submitted their application for visionOS review earlier this month, they have received an email from Apple informing them that the relevant application has passed the review and can appear on visionOS

App Store. Although consumers are currently unable to use Vision

Pro head mounted devices, but reviewers who own these devices can try them out in advance as Vision

A third-party application developed by Pro. Since Apple officially released Vision at the 2023 Global Developers Conference

Since Pro, Apple has been hosting laboratories around the world to allow developers to test their applications on new hardware.

04 | ARVR is expected to usher in a turning point, Apple Vision

The release of Pro has a profound impact on spatial computing related industries such as VR/AR/XR/MR. Review Apple Vision

During the first half of the year after the release of Pro, we can clearly feel the level of importance that players in the industry place on VisionPro, and even multiple players have switched their product ideas, choices, and Vision

Pro stands together. It is expected that with the mature hardware support of VisionPro, user feedback on MR product experience may exceed market expectations, thereby driving component innovation such as silicon-based OLED and IPD pupil distance adjustment. It is expected that major manufacturers such as Meta, Pico, and Samsung will release multiple VR brands in 2024, promoting a return to positive growth in VR shipments. In addition, it is optimistic that AR products may become one of the landing carriers for AI applications, and they are also expected to accelerate their volume expansion in 2024.

05 Jingtai Suggestions | Follow and Participate in Vision

The entire industry chain of XR, a company related to the Pro hardware industry chain, is heating up, and Apple's high-profile efforts have injected a boost into the industry. With the joint promotion of giants and supply chains, the changes in the industry pattern this year are worth continuous attention. Apple's first MR headset device Vision

Pro release is imminent, Vision

Pro showcases the top parameter level in the current consumer electronics field on the hardware side, and is expected to provide a hardware experience that comprehensively surpasses related products on the market. On the software application side, the 3D experience represented by spatial computing is different from the current mainstream 2D screens. It is expected to shape a new paradigm of user interaction from the dimensions of gestures, eye movements, language, etc., and further promote the transformation of software applications and production technology. In terms of investment opportunities, it is recommended to pay attention to participating in Vision

Companies related to the Pro hardware industry chain, as well as those that are expected to benefit from the new paradigm of software applications in gaming, video, content production, and commercialization, are also worth paying close attention to.