On the early morning of June 6th, at the WWDC23 Developer Conference, Apple's first head display product, VisionPro, came to the forefront. Apple CEO Cook stated that VisionPro is a new augmented reality platform and a revolutionary new product. Vision
The Pro looks like a pair of ski goggles, priced at $3499 (approximately RMB 24850), and has a battery life of two hours. Vision
Pro will be launched in the United States early next year and will gradually start selling in other countries and regions. Apple CEO Tim Cook said, "This marks the beginning of a journey." Apple hopes to open up the mixed reality market through this device, but this market is currently very small, and the demand and usage of such devices by users are still unclear.
01 | Textbook style interaction: Hand eye voice interaction+Eyesight has always been the biggest problem with VR devices being too closed and immersed, disconnected from the real world. The limitations of this product definition make VR devices mostly suitable for gaming scenarios, with ceilings too low. Therefore, the view of most AR enthusiasts is that the ceiling of VR devices is game consoles, making it difficult to become the next terminal after mobile phones. However, Apple is attempting to break through the biggest ceiling in front of VR, using video perspective (VST) to allow users to clearly perceive the real world outside the device even when wearing it. It can perfectly combine both worlds and virtual worlds. It can see the presence of dinosaurs in your home, watch super high-resolution movies anytime and anywhere, and place your work environment on your real desktop. Vision
Pro's interactive innovation lies in developing an interactive approach that completely eliminates the need for controllers and additional hardware. In terms of interaction, there is no need for a handle, only eye and hand coordination is required. The movement of the eyes selects the module that you want to interact with, such as an app that you want to open, which can be completed with small hand movements. Eyesight function: Display as soon as you get close, eliminating the need for "isolation" in head display interaction. It can be said that Apple's way of designing products is to make them serve the design concept. That is to say, when Apple wants the product to be an AR head display, ensuring that the head display does not create a sense of isolation between people, all product ideas and designs compromise in that direction. With the Eyesight feature, no matter what environment the user is in, once someone approaches, the double-sided display screen of the head display will automatically display the situation of the internal face of the head display, thereby restoring a new "face" to reduce the sense of unfamiliarity during communication.
02 | Two chips M2+R1: R1 designed specifically for real-time sensors Vision
The Pro head display adopts a dual chip design and is equipped with two important chips, M2 and R1. Among them, R1 is a chip specifically designed by Apple for the head display, and it is also a new chip series for Apple, following the A series, S series, and M series. The R1 chip is designed specifically for processing real-time sensors and can process data collected by 12 cameras, 5 sensors, and 6 microphones. It can transmit new images to the display screen within 12 milliseconds. The M2 series' super large cup 'is also here, M2
Ultra has become the strongest laptop chip on the surface at present. Simply put, it combines two M2 chips
Max "glued" together through "UltraFusion" technology. M2
Ultra has terrifying 24 core CPUs and 76 core GPUs, with a 20% improvement in CPU performance and a 30% improvement in GPUs. However, the most surprising feature is not the number of cores in CPU and GPUs, M2
The unified memory capacity of Ultra is up to 192GB, and the Memory bandwidth is up to 800GB/s. M2
The computing power of the Ultra neural network engine reached 31.6 TOPS this time, with a core count of 32 cores. In addition, M2
The number of Transistor count of Ultra has reached 134 billion. You can hear it correctly. It has reached the "100 billion level", which is also the ceiling of mobile processors. Its manufacturing process is still the second generation 5nm process of TSMC. This time, Apple has taken M2
Ultra is also used on the new MacStudio and New MacIn Pro, thanks to M2With the addition of Ultra, both products have seen various "double" improvements in performance. For example, equipped with M2Ultra's MacStudio is up to 6 times faster than the Intel processor iMac. This time, Apple M2Ultra has undoubtedly become the "Rocket" of Apple chips.
03 | Jingtai's view: Apple will drive the head display industry into a new round of healthy competition. As a global leader in consumer electronics, VisionPro has made innovative demonstrations in product specifications, Interaction design, etc., giving the head display device a chance to once again stand on the stage of the mainstream consumer market. And Apple's entry will attract more developers, content providers, hardware manufacturers, and other parties to participate, promoting the construction of a more comprehensive headphone display ecosystem. Apple's first head display product, although its mass production time was lower than the market's initial expectations, has performed outstandingly in terms of interaction, device collaboration, and exceeded expectations on the application side. In the medium to long term, the company continues to be optimistic about the iteration of Apple's head display and opportunities for related industry chain companies. In addition, led by global technology giants, domestic manufacturers of head display devices or technologies will also face new opportunities. On the one hand, there is an increase in hardware demand, and on the other hand, there are business opportunities in software industries such as smart homes. In the future, controlling smart devices may not necessarily be mobile phones or head display devices.
